Sarah at bookfluence

How to create a reader Magnet Before your book is finished

Published on: 02/10/2026

Learn how to create a reader magnet and build your author email list before your book is finished, with practical examples for fiction and non-fiction.

reader magnethow to create a reader magnetreader magnet ideasauthor email listemail list for authorsfiction reader magnetsnon-fiction reader magnetsbuild an audience before publishingbook marketing

Is it too late to launch your book before Christmas?

Sarah at bookfluence

Published on: 16/08/2026

The Christmas book-buying season is huge, but four-fifths of it isn't gift buying. Here's how to tell whether your book belongs in December or January.

book launch timingwhen to launch a bookbest time to launch a bookchristmas book launchjanuary book launchbook launch calendarbook pre-order strategyself-publishing launch datebook launch strategyself-publishingself-publishing timelineindie author marketing

The book marketing scammer is in your inbox right now

Sarah at bookfluence

Published on: 25/06/2026

Fake publishers, paid festival invites and guaranteed reviews. The book marketing scams flooding authors' inboxes, and how to spot every one.

book marketingauthor marketingself published book marketingbook marketing scamshow to spot book marketing scamspublishing industry scams