Frequently asked questions

bookfluence has three products. StoryEngine is your personalised launch strategy, built from your answers: positioning, audience, platforms, content, email, ARCs, media, launch week and post-launch momentum, typically 90+ pages across three parts. StoryDrive adds the execution layer: a 12-week content roadmap plus a complete document suite (email templates, book pitch, press kit, author bios, Amazon page guide). StoryIgnite is our range of standalone tools, with Reader Magnet Creator as the first live product: a done-for-you reader magnet built specifically for your book, delivered in 24 hours.

Your StoryEngine strategy is delivered as a professional PDF document - typically 90+ pages across three parts. If you also get StoryDrive, the content roadmap comes as an Excel spreadsheet and the document suite as Word documents, so you can edit the templates and use them straight away.

StoryEngine is your strategy - the "what" and "why" behind your book launch. It covers positioning, audience, platforms, content pillars, email, ARCs, media, events, and a full launch timeline. StoryDrive is the execution layer - the "how" and "when." It turns your strategy into a 12-week content roadmap with specific post topics, captions, creative briefs, hashtags, and CTAs, plus a complete document suite with ready-to-use templates.

StoryEngine and StoryDrive work across all genres, fiction and non-fiction alike. Whether you've written a literary novel, a thriller, a self-help guide, a business book, a memoir, a children's book, or poetry, the questionnaire captures the nuances of your specific genre and the strategy adapts accordingly. Reader Magnet Creator is currently built for non-fiction authors only. A fiction version is coming soon.

Both, with one exception. Non-fiction authors often have different goals like establishing authority, growing an email list, landing speaking gigs, and the strategy reflects that. Fiction authors typically focus more on reader communities, ARCs, and retailer visibility. The questionnaire captures which applies to you, and the strategy is built around your specific goals. The exception is Reader Magnet Creator, which is currently built for non-fiction authors only. A fiction version is coming soon.

Reader Magnet Creator is a done-for-you lead magnet built specifically for your book. You get a personalised reader magnet PDF in the format that fits your book and audience best, plus everything you need to start growing your email list: landing page copy, thank you page copy, back-of-book copy, a welcome email for new subscribers, and three social media captions to promote it. Delivered within 24 hours, Monday to Friday.

Not yet. Reader Magnet Creator is currently built specifically for non-fiction authors. We're working on Fiction Magnet Creator which is coming soon. If you're a fiction author, you can join the waitlist to be first in line when it launches. StoryEngine and StoryDrive are already built for both fiction and non-fiction.

Courses teach you general principles and leave you to figure out how to apply them. bookfluence starts with a detailed questionnaire about your specific book, audience, platforms, and capacity - and builds a strategy around your answers. Everything you receive is personalised. You're not learning theory - you're getting a plan you can act on immediately.

It depends on which product you're getting. The StoryEngine questionnaire is comprehensive and covers your book's genre, themes and target reader; your current platforms and comfort levels; your marketing experience and capacity; your launch timeline; and your goals. The Reader Magnet Creator questionnaire is much shorter, focused on what we need to build your reader magnet: your book, your audience, your goals for the magnet, and your branding preferences.

The StoryEngine questionnaire takes about 20 minutes. Some authors like to take their time and really think through their answers, which is fine too. The more detail you give, the more personalised your strategy will be. The Reader Magnet Creator questionnaire is shorter, about 5 minutes.

Yes. You can save your progress and come back to the questionnaire at any time before submitting. Once submitted, your strategy is generated based on those answers - but if something significant changes, get in touch and we'll help you update your strategy.

Within 24 hours of finishing the questionnaire, Monday to Friday. Finish at the weekend and we pick it up on Monday, so it reaches you on Tuesday. If you've added StoryDrive, the whole set comes together within 48 hours. Reader Magnet Creator runs on the same clock: within 24 hours, Monday to Friday.

Every strategy is reviewed by a marketing expert. This human review ensures your strategy is practical, realistic, and genuinely useful - not just algorithmically generated.

If your circumstances change significantly - for example, your launch date shifts, you switch publishers, or your platform focus changes - get in touch and we'll discuss options for updating your strategy. Minor adjustments are part of the process.

We choose the format for you based on your book, your audience and your goals. There are six formats we work with: scorecard, checklist, cheat sheet, mistakes guide, quick-win challenge, and resource directory. Our recommendation engine matches the right one to your specific book. If you'd like a preview of what we'd recommend before ordering, take our 2-minute Format Finder Quiz first. You'll also choose a colour palette from our preset options so the magnet visually fits your brand.

No marketing strategy can guarantee sales - and anyone who promises that isn't being honest. What bookfluence does is give you a clear, personalised plan that covers every major marketing channel relevant to your book. It puts you in the strongest possible position to reach readers, build an audience, and create momentum around your launch.

Absolutely. If you already have an audience, your strategy will build on that foundation - with advanced tactics for deepening engagement, converting followers into buyers, and reaching new readers beyond your existing community.

Yes. Many of our authors start from scratch, and the strategy accounts for that. You'll get realistic, step-by-step guidance for building a presence from the ground up - focused on the platforms that make the most sense for your genre and audience.

Ideally, 3 to 6 months before your launch date. This gives you time to build audience, create content, set up email sequences, and plan your ARC campaign. That said, the strategy adapts to your timeline - if you're launching in 4 weeks, you'll get a compressed plan focused on the highest-impact actions.

Yes. A relaunch strategy can be even more valuable than a first launch, because you already have reader feedback, reviews, and market data to work with. The questionnaire captures where your book is now, and the strategy is built to create fresh momentum.

You can still use bookfluence - as long as you know your book's core concept, genre, and target reader. Some authors find it helpful to get their strategy early so they can start building an audience while they finish writing.

StoryEngine is £147 (launch price, normally £249). If you want the content layer as well, StoryDrive is £50 added at checkout, or £67 if you come back for it later. One questionnaire either way, and you decide about StoryDrive at the end, once you've answered.

£27 for a single reader magnet at launch pricing (normally £37), or £47 for the Bundle of three reader magnets, which would cost £81 bought as three singles. The Bundle gives you three magnets that work together strategically, covering different stages of your reader's journey: one to hook readers who don't yet know they have a problem, one to engage readers with a practical tool, and one to convert engaged readers into buyers.

Agency pricing is mostly hours: briefing calls, account management, and days of drafting for every client. We've cut the hours, not the thinking that goes into your strategy.

Your answers drive everything. The reader profile, the platform choices, the timeline and the launch week plan are built around your book and the time you've actually got, not picked off a shelf. Our frameworks come from years of running campaigns, AI is what applies them to your answers quickly, and a marketing professional reads the result before it's sent.

What you're not paying for is the meetings, the account manager and the three-week wait.

Yes. If you start with StoryEngine and later want the content roadmap and document suite, you can add StoryDrive at any time for £67. Your existing strategy forms the foundation, so StoryDrive simply extends it into execution.

You get 14 days to be sure. If any part of your plan doesn't fit your book, your genre or your situation, tell us within 14 days of receiving it and we'll rework it — one free revision, included. And if it doesn't give you a clearer plan than you had before, say so within those 14 days and we'll refund you in full.

For Reader Magnet Creator, if the format isn't quite right we'll swap it within the first week. If you order Reader Magnet Creator as a fiction author, we'll refund you automatically (it's currently non-fiction only) and add you to the Fiction Magnet Creator waitlist.

Yes. Your strategy documents are yours to keep forever. They're delivered as downloadable PDF, Excel and Word files - no subscription required, no expiry date, and no login needed to access them.

Your answers are confidential. They're used solely to generate your strategy and are reviewed only by the marketing expert who checks your document. We never share your book details, ideas, or personal information with third parties.

Your answers are the input, and they drive everything in the document. The frameworks your strategy is built on came from marketing professionals, out of years of running real campaigns. AI is what applies those frameworks to your particular book quickly, rather than a consultant drafting from a blank page over several weeks. A marketing professional then reads the whole strategy before it reaches you and changes anything that doesn't fit.

So: our method, your answers, AI doing the drafting, a person checking the result. What lands in your inbox is written for your book, not assembled from a template.

Three things. First, the system: bookfluence uses a structured questionnaire and a purpose-built framework designed specifically for book launches. Second, the expertise: every strategy is reviewed by a marketing professional. Third, the output: you get a complete, professionally formatted document you can act on immediately - not a chat conversation you have to interpret and organise yourself.

No. Your intellectual property belongs entirely to you. bookfluence is a service-based platform - we provide the tools and expertise, but you retain 100% of your royalties and creative control across all sales platforms.

Your strategy includes guidance on IngramSpark, bookshop and library outreach, and how to approach physical distribution for your genre and territory. We don't handle distribution or fulfilment ourselves — what you get is the plan for it. If you add StoryDrive, you also get outreach templates and trackers for managing the approaches you make.