You wrote the book.This is the plan for launching it.
Answer 20 minutes of questions about your book, your readers and the time you've actually got. We build your launch plan around those answers, a marketing professional checks it, and it's with you within 24 hours.
Start my questionnaire→About 20 minutes. Payment comes at the end, once you've answered.
Know what to do,
in the order it needs doing.
StoryEngine is your launch plan, written for your book from your answers. Three parts, one questionnaire, in your inbox tomorrow.
Know who you're trying to reach
Your ideal reader, your positioning and the message that lands with them.
Know what to do before launch
Audience growth, reviews, content and outreach, sequenced with dates.
Know what to do every day of launch week
A day-by-day playbook, then how to hold the momentum afterwards.
See everything included
- Reader profile, audience analysis and psychographics
- Positioning your book in its market
- Voice, messaging and brand foundations
- Which platforms to be on and what to post
- Getting found by AI: your discoverability map
- Email marketing, lead magnets and list building
- ARC strategy and early review planning
- Author network and cross-promotion
- Advertising and Goodreads strategy
- Bookshops, events, media and podcast outreach
- Your pre-launch countdown timeline
- A day-by-day launch week playbook
- Holding momentum after launch
- What to measure, and why
- Quick wins and a tools list chosen for your setup
Three parts, one plan.
Three documents, 90+ pages, built from your answers and checked by a person. In your inbox within 24 hours.
Ninety seconds on what your plan covers and how it is built from your answers.
What our authors are saying
"What a GOLDMINE StoryEngine is, and so tuned in to me and my audience. I wish I had this the first time around when I quietly put my book on Amazon without any fanfare. This is just what I needed to help promote a relaunch in the most effective and professional manner."
"As someone who has never written a book before, I found my launch strategy amazingly helpful and super relevant. The day-by-day Launch Week Playbook is absolute gold for any novice author. The overall effect is to fill me with confidence that I can actually publish a book."
"This has taken something that felt vague and turned it into something very practical. I know what I need to do, when to do it, and why it matters, which is exactly what I needed. The StoryDrive content is brilliant too. Instead of guessing what to post, I now have a clear structure that actually fits around my time."
"The bookfluence documents thoroughly broke down everything from social media posts by platform, email newsletters, blog content and so much more. It was like having a marketing expert analyse my book and create a personalised strategy just for me."
"I'd been putting off thinking about marketing because it felt overwhelming and a bit unclear where to start. This completely changed that. It broke everything down into a clear plan that actually feels achievable, and more importantly, relevant to my book and my audience."
"This is just what I've been waiting for to commit to writing my novel. The strategy guide is thorough and professional. It will kick-start my enthusiasm, encourage my discipline to stick with the journey, and guide me every step of the way."
"bookfluence has given me a glimpse of the road ahead - what to expect and what to apply now - with great new ideas for creating awareness and feedback. The years of knowledge and experience are clear in the detailing and personalization of the report. A great tool to have beside me as I write my first book!"
"bookfluence takes you thoroughly through how to prepare and think step-by-step to succeed with a book release. It was very valuable and useful. And I finally feel like I have a plan I can follow."
"I've procrastinated for so long and massively overthought everything. My ADHD brain loves the comprehensive step-by-step breakdown. I feel like bookfluence really understands me - the whole approach is wonderfully personalised."
"bookfluence takes away the overwhelm and provides a strategy, tactical plan and timeline I can actually follow based on my schedule. It gave me the confidence to know I'm creating the best chance of success for my book."
"bookfluence reviewed my manuscript and very quickly produced an incredibly thorough and detailed plan to launch the book. I was massively impressed!"
The three ways to do this
| DIY research | StoryEngine | Consultant or agency | |
|---|---|---|---|
| What you get | Advice you piece together yourself | A complete plan for your book: three documents, 90+ pages | A bespoke strategy |
| Personalisation | One size fits all | Built from your book, audience, timeline and the hours you actually have | Built through briefing and consultation |
| Time required | Weeks of research | One 20-minute questionnaire, delivered within 24 hours | Briefing calls and a longer delivery process |
| Cost | Free, but weeks of your time | £147 a personalised launch plan | £2,000–£5,000+ |
DIY research
- What you get
- Advice you piece together yourself
- Personalisation
- One size fits all
- Time required
- Weeks of research
- Cost
- Free, but weeks of your time
StoryEngine
- What you get
- A complete plan for your book: three documents, 90+ pages
- Personalisation
- Built from your book, audience, timeline and the hours you actually have
- Time required
- One 20-minute questionnaire, delivered within 24 hours
- Cost
- £147
Consultant or agency
- What you get
- A bespoke strategy
- Personalisation
- Built through briefing and consultation
- Time required
- Briefing calls and a longer delivery process
- Cost
- £2,000–£5,000+
AI-powered. Human-checked. Every StoryEngine strategy is read by a marketing professional before it reaches you.
What it costs
launch price
Your personalised launch plan: three documents, 90+ pages, with you within 24 hours.
- Reader profile, positioning and audience analysis
- Which platforms to be on and what to post, built around the hours you actually have
- Getting found by AI: your discoverability map
- Email marketing, lead magnets and list building
- ARC readers and early review planning
- Your pre-launch countdown and a day-by-day launch week playbook
See what StoryDrive adds
- 12 weeks of ready-to-post social content, with captions, hashtags and calls to action
- 190+ post ideas across Instagram, TikTok, Facebook, LinkedIn, X and YouTube
- A six-email welcome sequence, ready to send
- Press kit, book pitch, author bios and an Amazon page guide
- AI content prompts, so you can keep generating more
- Outreach templates, trackers and review request emails
Adding StoryDrive at checkout is £50, and everything arrives together within 48 hours instead of 24. Added later, once your plan has landed, StoryDrive is £67. You don't have to decide now, and nothing about StoryEngine changes either way.
About 20 minutes. Payment comes at the end, once you've answered.
Launch pricing is introductory and will rise.
You get 14 days to be sure
One free revision. Your plan should fit your book, your genre and your situation. If any part of it doesn't, tell us within 14 days of receiving it and we'll rework it.
Or your money back. If it doesn't give you a clearer plan than you had before, say so in those 14 days and we'll refund you in full.
Questions authors ask
I haven't finished the book yet. Is it too early?
That's fine. The earlier you start to build your list the better, and a good chunk of the plan is work you do while you're still writing.
Does this work for non-fiction?
Yes. The questionnaire asks what you're writing and the plan is built accordingly, so the reader profile, positioning and outreach sections come back written for a non-fiction audience rather than a fiction one.
How is this different from the advice that's already free online?
Free advice tells you what authors in general should do. It can't tell you what you should do on Tuesday, with your genre, your audience size and the four hours a week you've actually got. That sequencing is the part that takes weeks to work out for yourself, and it's the part StoryEngine does.
How much of this is AI?
The method is ours. The frameworks, the sequencing and the launch week playbook were built by marketing professionals out of years of running real campaigns, not invented on the spot.
AI is what applies that method to your particular answers quickly, which is why a plan that would take a consultant days of briefing and drafting reaches you in 24 hours.
Then a marketing professional reads the whole thing before it's sent. If something doesn't fit your book, we'd rather catch it than you.
What is StoryDrive?
StoryEngine tells you what to do. StoryDrive writes it: 12 weeks of ready-to-post content, 190+ post ideas, a six-email welcome sequence, a press kit and outreach templates. It's £50 added at checkout, and you don't have to decide now.
How long until I get it?
Within 24 hours, Monday to Friday. Finish at the weekend and we pick it up on Monday, so it reaches you on Tuesday.
I'm already published. Is this still useful?
Yes, and it's often where the quickest gains are. Backlist positioning, your Amazon page, your list and your next launch all get the same treatment, and you're not starting from zero the way a debut author is.
Founded by Sarah Ewen
I've spent over 14 years running marketing campaigns for businesses, and I started bookfluence because the authors I was helping kept arriving with a finished book and nothing between "google how to market my book" and "hire an agency for thousands."
We review every plan before it reaches you.
Answer the questions today. Your plan is with you tomorrow.